What is the essence of a country,of a heritage, of a tradition; how does it look? Moi draws its inspiration from the rich design and artisanal heritage of India. The India of Moi is not the land of kitsch and over the top embellishment. Our India recognizes craftsmanship, flamboyance and luxury of materials, and layered storytelling while placing it firmly in the now. It is a distilled sophistication meant for individuals who have a view of the wider world and how they move through it, while appreciating quality, wearability, and ease.